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Bistro Cassis Miami website built by Candesco Media

Restaurant Website Design and Development Tips

Restaurant website design and development can seem like a daunting task. What do you want to say about your restaurant? How much is too much information? What style font will people respond to best? Should you post pictures? Luckily, we’re here to help. Here’s four tips to keep in mind.

Four tips for Restaurant Website Design and Development

1. Keep it simple

Less is more. You don’t want to overwhelm your prospective customers with flashy graphics or way too much information. Instead, aim for an uncluttered look and the result will be easier-to-navigate and more aesthetically-pleasing.

Stay away from Flash animations, they will slow down your site and are not mobile friendly. If you absolutely MUST have animations please consider HTML5.

2. Put the important stuff at the top of the page

Since most visitors to your site will expect to find the most important information at the top of your page, that’s where it should be. If, for example, customers can’t find your menu on the website, they might give up and choose to go out to eat somewhere else. Don’t lose their business because of your website’s design.

Your phone number and address should also be prominently displayed. Do you take reservations? Link to open table up top and save those fees!

3. This is not the time to go rogue with the font selection

You don’t have to pick one of the “safe,” generic website fonts. But you do want your restaurant to be seen as a legitimate, trustworthy business. And that means that fonts that could be difficult to read, fonts that resemble handwriting, and fonts named Comic Sans should be avoided.

Instead choose fonts the read well on desktops and mobile. Paragraph fonts are considered better with serifs and headers are ok in sans serif.

4. Hire a professional photographer

Restaurant website design and developmentIf you want your website to present your restaurant in the best light possible, it pays to hire someone who knows a thing or two about lighting (and composition) to take the pictures of your restaurant and your food for the site. Taking pictures on your iPhone to save money might seem like a good idea now, but trust me; investing in a professional will pay off.

There is some pretty good information on food photography at foodportfolio.com, I recommend reading it if you want a little more information about the importance of hiring a professional.

Still overwhelmed by the prospect of launching and maintaining a website? Candesco Media has built websites for companies from New York to Miami. We’d love to offer our expert assistance in the design process for your website. We’ll even help you keep the website up-to-date after it’s launched.

jmachado@candescomedia.com

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